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  • "A study published in Harvard Business Review (see R. T. Rust, D. V. Thompson and R. W. Hamilton, 'Defeating Feature Fatigue,' 1 February 2006) discovered that, 'before use, capability mattered more to participants than usability, but after use, usability drove satisfaction rates. As a result, satisfaction was higher with the simpler version of the product, and in a complete reversal from the earlier studies, the high-feature model was now rejected by most participants.'".   -  Gartner Report

  • "Reach out and touch someone"   -  AT&T ad

 

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